Briefing Uniqhorse

Our Story

NOT CONVENTIONAL – THE UNIQHORSE WAY

Uniqhorse was born from a simple question: “Why isn’t there a grooming box that’s not only durable, but also stylish?”

As riders, we began designing grooming boxes that reflect our passion for both functionality and aesthetics. What started as a personal project quickly evolved. Soon, people around us were asking: “Where can I get a box like that?” Media outlets and influencers began reporting on our design of the “world’s first” grooming box.
And so Uniqhorse was born – by solving a problem we all knew existed.

Why Uniqhorse?

Our products are designed from a rider’s perspective. Every detail – from practical features to premium materials – is chosen with durability, elegance, and fair pricing in mind.

Why is “good enough” never good enough for us?
Because as riders, we know exactly what we need. We refuse to settle for products that fail to impress in both function and design.

Many of our customers are pleasantly surprised when they receive their Uniqhorse products.
“This is so much more than I expected for the price” – we hear this often.
If you feel the same, we’d love for you to share your honest experience with your community. Authenticity makes the difference.

Your Content – Be Yourself, Be Authentic

As our partner, we want you to create content you truly enjoy and that feels natural to you. Your personal style is your greatest strength.

Tips for creating great results:

  • Create authentic content with your Uniqhorse product.

  • Share why you use and recommend Uniqhorse – tell your personal story.

  • Show not only the beauty of our products but also their quality and fair price.

  • Tag us with @uniqhorse and use the hashtag #uniqhorse in your posts.

  • For Instagram Stories: Always embed your personal link and clearly mention your discount code.

  • For other content: Mention your discount code in the caption (not directly in the photo or video) to ensure visibility and tracking.

  • You can find our official GIFs on Instagram under the keyword “Uniqhorse” on Giphy.

Our Tips for Increasing Sales

What we’ve learned from successful partners:

Instagram Stories with Links
Stories with embedded personal links generate particularly strong sales, as these interactions can be tracked precisely.

Authentic Stories
Content doesn’t have to be perfect or highly polished – natural, honest stories often work better. Explain the key benefits in your own words or with a voice-over.

Highlight the Discount Code
Mention your discount code and verbally explain its value (e.g., exclusive or combinable with set discounts). This encourages your followers to take action.

Save Stories in Highlights
Save your Stories in Instagram Highlights under, for example, “Uniqhorse” or “Discount Code,” so new visitors to your profile can always find your most important content.

Content Types Compared

  • A story series with a link usually delivers the best direct sales.

  • Reels often outperform regular feed posts.

  • YouTube videos (long-form, not Shorts) take more effort but offer long-term value.

  • Blog articles are ideal for reaching niche target groups.

Content Ideas for You

Idea 1: “No Compromises!”
Share why you make no compromises when it comes to horse care – and how Uniqhorse meets that exact standard.
Examples:
https://www.instagram.com/reel/C56YWH7IiI6/
https://www.instagram.com/p/CIYfOZcg38J/

Idea 2: “My Unique Riding Story”
Share your personal riding journey and how Uniqhorse became a part of it – authentic and relatable.
Examples:
https://www.instagram.com/p/COX9tU_DWDY/
https://www.instagram.com/uniqhorse/reel/DHJeDimOw3q/
https://www.instagram.com/p/DI3bEmoNLad/

Idea 3: “Styled Horse? Matching Bags Too!”
Show your styled horse alongside our products – keep the look and accessories in harmony.
Examples:
https://www.instagram.com/p/DL-BhNsi1iE/
https://www.instagram.com/p/DM8Rr9-sHcG/

Idea 4: “Dusty? Yes. Out of Style? Never.”
Whether at the stable, at shows, or on the go – with Uniqhorse you’re always stylish, despite dust and dirt.
Examples:
https://www.instagram.com/reel/DK7qvzHIWRs/
https://www.instagram.com/p/B2hhk5tCnNt/

Or… share your own ideas!
Add your personal touch:
https://www.instagram.com/p/B-UzIwbhJaQ/

Checklist

Before publishing – have you remembered to:

✅ Include your discount code and personal link?
✅ Tag @uniqhorse or use #uniqhorse?
✅ Mention key product/brand features (quality, function, price)?
✅ Use royalty-free music?
✅ Mark the content as advertising (if required)?

Your Voice Matters!

Do you have ideas for new products or suggestions to improve our current range?
We always welcome your feedback.

Together, we’ll make Uniqhorse even better.

If you have any questions – just reach out. We’re here for you!